About

We are LoF*,
a strategic branding & creative agency.

Founded in January 2021 by Christoph Eschmann and Roger Staub, Leap of Faith Inc., or LoF*, was born from a shared vision to redefine brands and their values in an ever-evolving and uncertain world.

We understand that growth and innovation are intertwined, and our focus is on uncovering the transformative potential within each brand. Our mission is to show how brands can resonate deeply with society today and shape the future ahead. This calls for a clear vision, openness to collaboration, and a keen awareness of cultural shifts, positioning brands as catalysts for change on a global stage.

Rooted in cultural research and a transdisciplinary approach, LoF* doesn’t just navigate the creative landscape; we aim to amplify the impact of every project we take on.

We draw our inspiration from the dynamic city of Los Angeles, where Roger worked as a creative director for brand experience since 2007, while Christoph made his mark as a consultant for strategic marketing in Zurich. Both founders, originally from Schaffhausen, bring their unique perspectives to LoF*, connecting Los Angeles, Zurich and Schaffhausen through their work.

At the core of LoF* is collaboration, working with creative talents around the world, both remotely and in-person, to reveal and express what makes your brand unique. It’s about crafting strategies that not only tell a compelling story but also create real, tangible impact.